This project was developed for our client IBM, who was participating in the Hack-AI-thon to design and implement technologies that better enable the Royal Flying Doctors Service in their critical aeromedical retrieval mission. The film was intended to highlight the current landscape, the AI-driven challenge, and IBM’s unique role in delivering innovative solutions.

After the initial storyboard and filming, I joined the project in Phase 2 as Art Director, defining the overall visual direction and guiding how all elements — live-action, stock footage, and animated type — would work together. Working closely with the Creative Director and editor, we adjusted the storyboard to respond to the captured footage, reshaped the narrative, and carried the project through the edit process. I developed an emotive type animation style and animated all necessary segments to enhance the story’s emotional and visual impact.