Working between the physical and digital to produce disruptive brand media and create novel product experiences.

9-5, I am a graphic designer for full-service agency, Apparent.

Experience

  • Mid-Weight Designer, Sep 22 - Current

    I joined Apparent when I moved to Sydney in late 2022. Apparent is a leading full service independent advertising agency, with major clients such as Google and Cricket Australia.

  • Content Designer, Sep 21 - Jul 22

    Nuud is an Amsterdam based ‘anti-odorant’ startup, disrupting the international deodorant market. In this role I directed Nuud’s creative portfolio, focusing on content creation for paid advertising and social. As the brand's target audience and channels evolved I worked alongside operational teams to develop creative strategies to meet growing business outcomes. My role extended to packaging, print, photography and web design.

  • Associate, Dec 20 - Jul 21

    Fisher & Paykel Healthcare is the leading global manufacturer of healthcare products and systems for chronic respiratory care. I joined F&P in late 2020 as part of their Internship program. I thrived in this technical industry, navigating a business to business market which targets physicians and hospitals. My ability to inquire and make strategic design decisions was recognised through my promotion to graduate Marketing and Design Associate. In this position, I managed the development and implementation of clinical collateral across print and digital, to increase customer engagement with educational media.

  • Design Assistant, Oct 20 - Dec 20

    I joined the Blunt team as a recent graduate on a fixed-term contract to assist on new product development. I worked directly with the founder and engineer Greig Brebner to guide engineering efforts toward a successful industrial design direction, focusing on consumer aesthetics. Working across the early stages of development this was a highly conceptual position, completing market research, engaging with suppliers and performing physical prototyping.

  • Research Assistant, Mar 20 - Jun 20

    Over New Zealand’s COVID-19 lockdown period in 2020, I worked within a multidisciplinary team to develop a consumer healthcare product to protect essential workers from COVID-19. I was selected as a Research Assistant through the Industrial Design programme at Victoria University of Wellington. The project resulted in an integrated arm band wearable device. My role involved developing a market viable design direction, creating soft goods prototypes for ergonomic testing, and creating CAD mockups for concept visualisation.

    It has been exciting to see the product reach consumer trials in New Zealand, as it continues to be developed independently by Professor Anthony Phillips and the engineering team at inFact in Christchurch. https://www.elbaware.nz/home

  • Intern Designer, Oct 2019 - Mar 20

    Zuru Edge is a New Zealand consumer goods company, with a portfolio of disruptive brands in the international market. When I was involved, Zuru was preparing to launch its first stage of products, including brands Monday Haircare and Dose & Co. The role was multi-faceted, utilising my experience in industrial design, graphic design, and marketing. I developed new brand identities, packaging designs, merchandise, presentations and led influencer giftbox development. My ideas were implemented within the global consumer market and in the homes of celebrities.

  • Victoria University of Wellington, New Zealand, 2017 - 2020.

    Bachelor of Design Innovation, majoring in Industrial Design.
    Bachelor of Commerce, majoring in Marketing.

    This combination of programmes allowed me to develop a cross-discipline approach to consumer branding and new product development. I was recognised on the Dean’s List for academic excellence 2017, 2018, 2019 & 2020, and was awarded the Wellington School of Business and Government Excellence Award for Marketing, at Graduation.