Nuud
Lead Content Designer
Nuud, a pioneering Amsterdam-based “anti-odorant” startup, is redefining the deodorant industry with its revolutionary formula and environmentally conscious ethos. In 2021, I joined the team as the second in house designer, managing the full spectrum of Nuud’s creative output — from advertising to packaging. As the brand scaled globally and expanded retail channels, I played a pivotal role in refining its cohesive identity and creative direction.
As is the nature of working in house, my role at Nuud spanned all things paid advertising, social content, and packaging — requiring both creative leadership and hands-on design execution.
Paid Ads
I developed performance-driven ad creative for Nuud’s direct-to-consumer model, working closely with the creative director and digital agency partners. I directed on-set content shoots in Amsterdam, evolving the brand’s look with bolder colours and more diverse casting. I then adapted this content into seasonal campaigns, leveraging A/B and beta testing to refine performance.
Organic Social
I produced reels and content that built community and brand personality through storytelling, trends, and music — ensuring Nuud stayed fresh and relevant across social platforms.
Packaging Design
I ideated, prototyped, and delivered seasonal packaging artwork, producing detailed print-ready files and collaborating with manufacturers to bring designs into production.
