Nuud
Lead Content Designer
Nuud, a pioneering 'anti-odorant' startup hailing from Amsterdam, is revolutionizing the global deodorant industry with its groundbreaking formula and environmentally conscious approach. In 2021, I joined Nuud as the Lead Content Designer, assuming responsibility for managing the entire spectrum of Nuud's portfolio, spanning from Advertising to Packaging. As the target demographics expanded and retail channels multiplied, I played a pivotal role in refining the brand's cohesive identity and creative direction. Although I relocated to New Zealand in late 2021, I continued to contribute to Nuud's success remotely until July 2022.
Social Content
Motion Graphics
Electronic Direct Mailers
Packaging and Finished Artwork
Photography & Retouching
Advertising
Producing paid media content was a core part of my role at Nuud. With a direct-to-consumer model, Nuud invests heavily in social advertising to drive sales. Campaign strategy and copywriting are developed in house by Nuud’s creative director with specialised video shoots taking place with local producers throughout the year. I was fortunate to be on set in Amsterdam to help direct the recent content shoot, with bolder colours and more diverse models. This content is then combined in new and evolving ways for seasonal campaigns and promotions. The ads I developed followed best practice guidelines, which have been identified through collaboration with a digital agency. Utilising A/B and Beta testing is a key part of results-oriented creative.
Organic Social Content
Outside of commercial advertising, Nuud builds its brand and community through organic social content. Conveying a story, while staying on-trend and using hit music is all part of the fun. These are some examples of organic reels I have produced.
Packaging Design and Finished Artwork
Ideating, prototyping and producing finished packaging artwork is an important part of my role. Although these projects are more seasonal, I enjoy the experience of producing detailed, print ready files and working with manufacturers throughout production.
