Built on a longstanding relationship between Cricket Australia and Apparent, for the 2024/25 Big Bash season, we invited Gen Z to catch all the feels—reaching new heights and new fans.

The visual system paired high-flash photography with light flares, colour warping and bold, responsive typography. Player-led executions were refined from previous seasons, introducing darker gradients and premium textures to create a sharper, more confident look that put talent front and centre.