BBL,
Catch all the feels.
Role
Campaign Identity
Motion Design
Client
Cricket Australia
Year
2025
A campaign evolution
levelling up all the feels
Direction
Amplifying emotion through high-impact flashes, motion lines, rich gradients, and kinetic player compositions.
Fluid typography and movement inspired by light
Typography
Dynamic, offset bold typography meets keyline treatment for layered impact.
Built on a longstanding relationship between Cricket Australia and Apparent, for the 2024/25 Big Bash season, we invited Gen Z to catch all the feels—reaching new heights and new fans.
The visual system paired high-flash photography with light flares, colour warping and bold, responsive typography. Player-led executions were refined from previous seasons, introducing darker gradients and premium textures to create a sharper, more confident look that put talent front and centre.
Apparent
Michelle Turchini
Jackson Long
Mikaelee Miller,
JP Faint,
Liam Burn
Ruben Savariego
Jessie Staszkiewicz
Hayden Mead
Suzie Cotterill
Tasha Meehan
Steph Muckle
Tanya Tankiang
Jack Caldwell
Kesha Robertson
Agency
ECD
CD
Design
Copy
Client Service
Production