Fleetwood,
a modular Australia.
Role
Brand Identity
Campaign
Motion Design
Client
Fleetwood
Australia
Year
2024
A brand evolution built from experience, designed for change
Evolution
The intention was to elevate the brand’s premium feel — grounding the identity in deep blacks, punctuated with yellow highlights, and placing greater emphasis on the strength of the photography.
From one foundation,
many campaigns
Guidelines
The guidelines are intentionally open, encouraging flexible expression and creative exploration through texture, iconography and campaign-specific elements.
Apparent’s partnership with Fleetwood, Australia’s leading modern modular construction firm, has seen us elevate their identity and presence across multiple channels. From evolving their brand to building national housing and education campaigns and refining their social, presentations, and livery — the goal has been to ensure Fleetwood shows up as a confident, modern brand.
Apparent
Ruben Savariego
Liam Burn
Jessie Staszkiewicz
Suzie Cotterill
Agency
Design
Copy
Client Service