Active Super – We’re In Your Neighbourhood
Navigating super can be confusing, so Active Super wanted to remind Australians they don’t have to do it alone. With real people in real offices across NSW, their local teams are there to help.
Apparent was tasked with raising awareness of these regional and metro locations through a charming, illustration-led campaign: “We’re In Your Neighbourhood.”
Inspired by the idea of the ‘trusted local’ — the pub, café, butcher, we created a warm, animated world full of everyday characters and familiar landmarks, with a local Active Super office right at the heart of it.
The hero cinema spot ran across 87 theatres statewide, supported by OOH, radio and BVOD placements. Illustration was developed in-house, with animation brought to life by our partners at HoneyMill x Post Office Studios.
Campaign Design
Illustration
Integrated Rollout
Working alongside Design Director Mikaelee Miller, I supported the creative development and execution of the campaign — contributing to illustration direction, visual storyboarding, and cross-channel artwork adaptation. I led the full integrated rollout across print, digital, social, and OOH, extending the creative system to ensure consistency at every touchpoint. This included tailoring creative for local towns across Australia to strengthen regional connection and relevance.
Credits
Apparent
Executive Creative Director: Michelle Turchini
Design Director: Mikaelee Miller
Copywriter: Jessie Staszkiewicz
Designer: Liam Burn
Senior Account Director: Suzie Cotterill
Senior Account Manager: Lily O’Connell
Senior Integrated Producer: Kesha Robertson