Active Super – We’re In Your Neighbourhood
Navigating superannuation can be confusing, so Active Super wanted to remind Australians they don’t have to do it alone. With real people in real offices across NSW, their local teams are there to help.
The brief was to raise awareness of Active Super’s regional and metro locations through a campaign that positioned them as a trusted, approachable partner in their communities.
We developed a charming, illustration-led campaign inspired by the idea of the ‘trusted local’ — the pub, café, butcher. This became We’re In Your Neighbourhood: a warm, animated world filled with everyday characters and familiar landmarks, with an Active Super office at its heart.
The hero cinema spot ran across 87 theatres statewide, supported by OOH, radio, and BVOD placements. Illustrations were developed in-house, with animation brought to life by our partners at HoneyMill x Post Office Studios.
I supported the creative development and execution, contributing to illustration direction, storyboarding, and artwork adaptation across media. I also led the integrated rollout across print, digital, social, and OOH, extending the system to ensure consistency at every touchpoint.
Credits
Apparent
Executive Creative Director: Michelle Turchini
Design Director: Mikaelee Miller
Copywriter: Jessie Staszkiewicz
Designer: Liam Burn
Senior Account Director: Suzie Cotterill
Senior Account Manager: Lily O’Connell
Senior Integrated Producer: Kesha Robertson