Active Super,
We’re in your hood.
Role
Illustration
Campaign Design
Client
Active Super
Year
2024
An illustrated world of local legends eager to help across NSW
Direction
A richly detailed cityscape reflective of local neighbourhoods frames the campaign, populated by distinctive characters and cheeky cockatoos.
Meet the team
Setting the scene
The result
We’re In Your Neighbourhood positioned Active Super as a trusted, approachable presence within local communities – transforming a complex category into something familiar, human and accessible. Through a warm illustration-led world and a consistent multi-channel rollout, the campaign strengthened brand awareness while establishing a flexible creative platform for future communications.
Apparent
Michelle Turchini
Mikaelee Miller
Liam Burn
Jessie Staszkiewicz
Suzie Cotterill
Lily O’Connell
Kesha Robertson
HoneyMill x Post Office Studios
Agency
ECD
Design
Copy
Client Service
Producer
Animation