Woolworths Cricket Blast
Cricket Australia & Apparent
Cricket Australia recently launched the Woolworths Cricket Blast campaign for the upcoming summer season, aimed to motivate Aussie children into grassroots cricket.
With the tagline ‘Imagine the Fun’, this TVC and multi media rollout captures the fast-paced and full of fun program that is essentially structured backyard cricket – but better.
Campaign Branding
TVC Title Design
Digital & OOH
My role in the project was to conceptualise the look and feel of OOH and digital rollout, based off the TVC art direction and aligned to Cricket Australia’s brand guidelines. This included headline typography treatment, layout development, and animation for HTML assets.
Wanna play?
Digital Banner Execution
Credits
Apparent
Executive Creative Director: Michelle Turchini
Creative Director: Jackson Long
Design Director: Jen Mellander
Copywriter: Jessie Staszkiewicz
Junior Art Director: Adrian Mok
Designer: Liam Burn
Business Director: Hayden Mead
Senior Account Director: Suzie Cotterill
Senior Account Manager: Lily O’Connell
Executive Producer: Tanya Tankiang
Senior Integrated Producer: Kesha Robertson
Cricket Australia
Head of Brand & Marketing: Teresa Basile
Senior Marketing Manager, Participation & International: David Hutchinson
Marketing Lead, Participation: Caitlin Tuttle
Marketing Coordinator, Participation & International: Emily Beaumont
Senior Growth Programs Manager: Samantha Krajina
Senior Manager Strategic Projects: Jon Stimpson
Collider
Managing Director: Rachael Ford-Davies
Director: Rob Stanton-Cook
Executive Producer: Annie Schutt
Kitchen Creative
Photographer: Toby Burrows
Producer: Manuela Leigh