In 2023, Cricket Australia relaunched Woolworths Cricket Blast with a new strategic platform by Apparent, built on the idea that imagination is every child’s superpower. The campaign, “Imagine the Fun,” celebrated the program’s fast, energetic environment.

The brand was extended into a full campaign identity, beginning with the design and animation of end-frame graphics to establish the visual direction across social, digital, and OOH. Cricket Australia’s brand typography was reimagined with a bold, comic-inspired treatment — bright colour, heavy strokes, and dynamic layouts — creating over 20 adaptable copy lockups for consistent rollout.

In 2024, the platform expanded with new social films and campaign assets. The full rollout was led end-to-end, including asset development, HTML production coordination, and team direction — delivering over 350 assets across digital, social, print, and OOH.