Our approach centred on designing a simple, clean, and mobile-first experience with clear hierarchy, intuitive navigation, and strong calls to action — ensuring the site was as acquisition-focused as it was informative. The scope included four wireframed pages in Figma: Home, Self Service, About Us, and Log in/Sign up.

I led the website design, developing wireframes for each page and extending the brand guidelines I had created into digital modules and an illustration system. The main challenge was to communicate how the technology works while the product was still being built. To address this, I created a node-based illustration style that showed how different inputs — such as language and mood — could shape the final video output, giving users a clear, visual way to understand the product.