A brand and film developed for IBM’s Hack-AI-thon submission, supporting the Royal Flying Doctor Service’s aeromedical retrieval mission. The project highlighted the current landscape, the AI-driven challenge, and IBM’s role in delivering innovative solutions.

As Art Director, I created the project’s brand and defined the overall visual direction, shaping how live-action, stock footage, and animated type worked together as a cohesive system. Working closely with the Creative Director and editor, I helped refine the storyboard around captured footage, reshape the narrative, and guide the project through post-production. I also developed an emotive type animation style and produced all animated elements to strengthen the film’s emotional and visual impact.