Parlour Painters was developed in close collaboration with the team to create a distinctive brand within the trade industry. Anchored by the familiar motif of blue masking tape and layered with grit and texture, the identity balances rawness with refinement.

Clean layouts, bold typography, and confident colour blocking bring clarity and impact, while the system remains intentionally flexible. At its core, it’s a playful set of elements designed to be collaged and recombined—giving the client creative freedom while maintaining a cohesive and recognisable brand.