Canter
Commercial client with a can do attitude.
Canter is a collective of food scientists within the local beverages industry, offering comprehensive expertise in designing, manufacturing, and distributing beverages. By cultivating a vibrant and streamlined identity, Canter aims to captivate a fresh wave of beverage entrepreneurs, transforming their innovative ideas into tangible products. Special attention has been devoted to crafting Canter's color palette and social design to optimize their digital advertising impact. The rounded logo system extends to encompass icons that embody Canter's core values as a B-Corp certified and sustainability-driven organization.
This conceptual brand emerges in response to a hypothetical creative directive that aligns seamlessly with my aspirations and areas of work.